What It Is

We find, clean and connect the data you already have, then read it against the decisions you actually need to make.

Who It's For

Leaders who have plenty of reports but still make the big calls on instinct, because nobody quite trusts the numbers.

What Changes

You know which numbers to believe, what they’re telling you, and what is likely to happen next, before it shows up in revenue.

This might be you if...

“We have more dashboards than ever, and I still can’t get a straight answer.”

“Two departments bring me two different numbers for the same thing.”

“Somebody rebuilds the real report in a spreadsheet every month.”

“We only find out something went wrong when revenue drops.”

“We collect a lot of data. I’m not sure anyone uses it.”

“I’d decide differently if I just knew one more thing.”

What It Is

Start with the decision, then find the data

Most analytics projects start with whatever data is lying around and hope a question turns up. We start the other way: with the decisions in front of your leadership team and the evidence each one needs. Then we look at what you have, how clean it is, and what is missing.

From there we connect the sources, check them for accuracy and completeness, and read them for patterns, causes and early warnings. We pair every number with the people behind it, so you see what happened and why it happened.

How wYrks does it differentlyWe track people, not just outcomes.Alongside the KPIs you already know, we measure Human Performance Indicators: clarity, energy and confidence. They move before the financials do.We fix the source, not just the report.If the numbers don’t match at the source, no dashboard will save them. We set one definition per field and one place the truth lives, and we build the collection system if it doesn’t exist.We read the data against all Four Ps.A dip in sales may be a Process problem or a Promise problem. We trace each signal back through Purpose, Process, Proof and Promise before we call it.

KPIs and HPIs, side by sidePeople feel a change before the numbers show it. When clarity, energy or confidence drops, results usually follow a few weeks or months later. HPIs pick up that early signal; KPIs confirm what happened.Every HPI has an owner, a review rhythm and a trigger: if it’s red two cycles in a row, a planned action follows. The chart is an illustration, not client data.HPI · Human Performance IndicatorHow the people doing the work are thinking and feeling. It looks forward, while behavior can still change.Clarity of purposeFriction met in a dayConfidence in decisionsKPI · Key Performance IndicatorThe mechanics and results of the work. It looks back and confirms what already happened.Revenue and marginChurn and referralCycle time and cost to serveWe pair each HPI with a KPI, so neither one can fool youClarity of purposeCycle timeConfidence in decisionsHow long decisions take“I understood this report in under 60 seconds”Share of reports that led to a decision

What you get

4P Strategic Evaluation readout

How your leadership and frontline teams each see Purpose, Process, Proof and Promise, side by side, with every answer traced to how people know it.

Challenge Statement and Success Measures

The real problem in one paragraph, plus the human and business measures (HPIs and OKRs) that will show it’s solved.

Why Statement and Mantra

The root reason your organization exists, reduced to a short line people can repeat and act on.

Purpose Statement, tested

One sentence built around your customer, with the decision-test results from your managers.

Desired State Statement

The agreed picture of where you’re going, signed off by your sponsor as the mandate for what follows.

Charter and Next-Step Roadmap

Who does what next, in what order, and how we’ll know it’s working.

Decision Map

The decisions your leadership team faces and the evidence each one needs.

Data Inventory & Quality Check

What you collect, where it lives, and how accurate, complete and current it is.

Proof Gap Report

Where data is missing, untrusted or rebuilt by hand, ranked by what it costs you.

Findings & Foundational Stories

The patterns and causes in your data, written as plain-language stories leaders can act on.

KPI + HPI Scorecard

A short set of lagging and leading measures, each with an owner, a definition and a review rhythm.

Collection & Dashboard Build

The system that captures clean data going forward.

Field data that became the foundation for growth.

As field use of this lake and pond restoration company grew, data collection and analysis were straining under the load. We designed a digital data collection and management system and an interactive database, and the results became the foundation for the company’s case studies.

wYrks collaborative has been instrumental in TryMarine’s growth over the last 2 years, from story-telling through videos, case studies and data visualizations, to designing and implementing the digital data collection process.

Dr. Farshid Soheili

Chief Scientist and Founder, TryMarine

Data AnalyticsThe challenge statement, success measures (HPIs and OKRs) and the initial hypothesis your leadership agreed on.Closes the data gaps: identification and quality, collection, analysis and translation into foundational stories.Verified patterns and root causes for ideation, and a scorecard that becomes the metrics and evolution plan once solutions launch.Every wYrks service is a building block of I.D.I.D., the path from understanding the parts to aligning the whole.See the full I.D.I.D. processIdentifyClarify the challengeDefineUncover truths & close gapsIdeateConceptual bridgeDeliverRefine, build & executeEvolveSustain, then elevateCommitment Brand

Often Paired With

Before it · Process

Market Research & Probes

Check whether what the market hears matches the purpose you're delivering on.

Explore Market Research & Probes →

Alongside it · Purpose

Brand Audits

Check whether what the market hears matches the purpose your leaders just agreed on.

Explore Brand Audits →

After it · Process

Corporate Culture Alignment

Turn the purpose into daily behavior, incentives and norms across your teams.

Explore Corporate Culture Alignment →

Before it · Process

Friction Audits

Find where collection fails, people rebuild data by hand, and why they don’t trust the system.

Explore Friction Audits →

Alongside it · Proof

Performance Audits

Measure where results fall short of intent, so the analysis aims at the gaps that matter.

Explore Performance Audits →

After it · Proof

Data Translation & Storytelling

Turn findings into stories each audience understands and acts on.

Explore Data Translation & Storytelling →

FAQs

Data Analytics questions

Do we need clean data before we start?

No. Finding out how clean it is, is part of the work. We check accuracy, completeness and timeliness first, and tell you plainly which numbers are safe to lean on.

What do you need from us?

Access to the systems and reports you use today, time with the people who produce and use them, and a leader who can name the decisions that matter most.

Will you replace our tools?

Only if they are the problem. Usually the fix is clearer definitions, one source of truth and a better collection habit. If something does need building, the same team builds it.

What happens after the analysis?

You decide. Findings feed into ideation, and the scorecard can become an ongoing rhythm under a Flexible Service Agreement, where we keep tracking, adapting and reporting.

Data Analytics That Takes Advantage Of The 97% Of Data That Typically Goes Unused