What It Is

We translate data, research and science into stories each audience can understand in a minute and believe for the long run.

Who It's For

Leaders with real evidence (results, studies, field data) that isn’t landing with customers, investors, regulators or their own people.

What Changes

Your proof gets understood, repeated and acted on, without overstating it or giving away what should stay private.

This might be you if...

“Our results are strong. Nobody outside the lab seems to get it.”

“Sales tells one story, the science says another.”

“Our case studies read like brochures.”

“Investors’ eyes glaze over by slide four.”

“We can’t explain how it works without giving away how it works.”

“Every proof point we have is something we wrote about ourselves.”

What It Is

Evidence only helps when people understand it

Producing evidence is hard. Getting it understood by people who didn’t produce it is often harder, and it’s where good findings quietly die. Data Translation closes that distance. We start with what each audience already knows, what they need to decide, and what would make them believe it.

Then we build the story: the numbers, the people behind them, and a clear “so what.” The same evidence becomes a one-page sheet for a homeowner, a detailed case study for a buyer, a deck for an investor and a briefing for your own team, each consistent with the others and none promising more than the data can carry.

How wYrks does it differentlyA scientist leads the translation.Dr. Susan Abramson, our Director of Data Translation, holds a PhD in biochemistry and molecular biology and has spent her career making science clear to the people who need to act on it.Every number gets its human story.Data without narrative is inert; narrative without data is vanity. We pair them, and we test whether a reader gets the point and desired reaction.We measure whether it worked.We track how often a piece of proof leads to a decision, not how many people opened it. If it isn’t changing anything, we rewrite it.

One finding, four audiencesThe facts stay the same. What each person needs to hear does not. Here’s how one finding travels.Our check for every pieceIs it credible?Can someone get it in a minute?Does it lead to a decision?Every claim traces back to a source. We won’t say what the data can’t support.One finding“In field trials, the product did what we claim, and it was safe for people and wildlife.”An illustrative example: the same result, told four ways.The scientist or regulator“Show me the method, the data and the limits.”Full studyDefinitions, sources and methods, with nothing rounded up.The investor“Why does it matter, and what does it unlock?”Short deckThe problem, the evidence, the path to market and the risks.The buyer“Will this work for me, and is it safe?”Case studyA story from someone like them, with before-and-after results.Your own team“What do I say, and why is it true?”Brand cheat-sheetTalking points and the story of how the result was earned.

What you get

4P Strategic Evaluation readout

How your leadership and frontline teams each see Purpose, Process, Proof and Promise, side by side, with every answer traced to how people know it.

Challenge Statement and Success Measures

The real problem in one paragraph, plus the human and business measures (HPIs and OKRs) that will show it’s solved.

Why Statement and Mantra

The root reason your organization exists, reduced to a short line people can repeat and act on.

Purpose Statement, tested

One sentence built around your customer, with the decision-test results from your managers.

Desired State Statement

The agreed picture of where you’re going, signed off by your sponsor as the mandate for what follows.

Charter and Next-Step Roadmap

Who does what next, in what order, and how we’ll know it’s working.

Audience Map

Who needs to believe your evidence, what they know now and what would change their mind.

Foundational Stories

The core narratives your data supports, with each claim traced to its source.

Case Studies & One-Sheets

Before-and-after stories built from your real results.

Data Visualizations & Explainers

Charts, decks and short explainer videos made for each audience.

Evidence Library

A searchable home for every proof point, data source and certification, ready when someone asks “show me.”

One body of evidence, told to resonant.

TryMarine had to show efficacy and safety to audiences as different as academics, regulators, homeowners and its own sales team, without giving away proprietary detail. We built the data foundation, then the case studies, information sheets and explainer and brand videos for each audience.

wYrks collaborative has been instrumental in TryMarine’s growth over the last 2 years, from story-telling through videos, case studies and data visualizations, to designing and implementing the digital data collection process.

Dr. Farshid Soheili

Chief Scientist and Founder, TryMarine

Data Translation & StorytellingVerified findings and the data-translation gaps found in the Proof lens: which evidence exists, which is trusted, and which never reaches the people who need it.Turns analysis into foundational stories, and checks that every Promise you make traces back to Proof.The case studies, explainers and claims that power your communications, and a scorecard that shows which proof keeps earning trust.Every wYrks service is a building block of I.D.I.D., the path from understanding the parts to aligning the whole.See the full I.D.I.D. processIdentifyClarify the challengeDefineUncover truths & close gapsIdeateConceptual bridgeDeliverRefine, build & executeEvolveSustain, then elevateCommitment Brand

Often Paired With

Before it · Process

Market Research & Probes

Check whether what the market hears matches the purpose you're delivering on.

Explore Market Research & Probes →

Alongside it · Purpose

Brand Audits

Check whether what the market hears matches the purpose your leaders just agreed on.

Explore Brand Audits →

After it · Process

Corporate Culture Alignment

Turn the purpose into daily behavior, incentives and norms across your teams.

Explore Corporate Culture Alignment →

Before it · Proof

Data Analytics

Make sure the numbers are clean and the findings verified before the story is told.

Explore Data Analytics →

Alongside it · Proof

Research & White Paper Writing

Turn the same evidence into a long-form paper for readers who want the full argument.

Explore Research & White Paper Writing →

After it · Promise

Communication Strategies

Carry the stories consistently across every channel and audience.

Explore Communication Strategies →

FAQs

Data Translation & Storytelling questions

How is this different from marketing copy?

Marketing tells people what to think. Data translation shows them the evidence and lets them reach the conclusion. Everything we write traces back to a source, and we won’t claim what the data can’t support.

Can you protect our proprietary information?

Yes. Telling a convincing story without exposing how the product works is a problem we have solved before. We agree what stays private before anything is drafted.

What do you need from us?

Your data, studies and results, time with the people who produced them, and honest feedback from a few people in each audience.

Can this stand alone?

It can, if your evidence is already sound. If we find gaps in the data underneath, we’ll tell you first, because a good story on weak proof doesn’t last.

THE Art & Science OF DATA Storytelling