Our Experience · Leadership Team

Leadership: Experience Combined With New-Gen Thinking Drives Success

Complicated times require intentional Ieadership. At wYrks, we manage friction by turning complexity, uncertainty and tension into clarity, momentum and meaningful progress.

wYrks Quadraloop representing alignment across Purpose, Process, Proof, and Promise
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Decades of experience, built for modern buiness

Where your institution stands, and the friction points standing between you and your goal.

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Close to the work

Where your institution stands, and the friction points standing between you and your goal.

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The same rigor inside wYrks

Where your institution stands, and the friction points standing between you and your goal.

Sonny Abramson“I set out to build something different – not the narrow, siloed version of a consulting firm that others seem content with, but something that actually works.Our goal is always to provide the right service at the right moment, creating an impact that doesn’t just patch a problem, but fortifies our clients’ strengths and relentlessly innovates around their core purpose, helping our partners move from where they are to where they want to go.”Founder & CEOwYrks collaborativeAbout SonnySonny founded wYrks collaborative in 2023 to build the partner he couldn’t find: one team that aligns Purpose, Process, Proof and Promise instead of handing off pieces to separate firms.

His background spans cognitive science, computer science and entrepreneurship. He played quarterback at the University of Virginia, where he learned to read the whole field before the snap, and he brings that habit to every engagement: understand how the parts move together before deciding what to change.
Leadership Team

The people leading wYrks

"Easy should never be a compromise. It should be an outcome of great thought, design, and executionNeal spent his career building national brands as a partner at Zimmerman Advertising, now part of Omnicom, before retiring in 2004.

His clients included Lennar, Mail Boxes Etc. (now The UPS Store), Subway, Tyco, Chevrolet, DSW and AutoNation. At wYrks, he brings that experience to the strategy behind our clients’ brands and growth."Data alone doesn't make an impact. Translation and storytelling give information gravity, meaning, and direction.Susan holds a PhD in biochemistry and molecular biology and has spent her career making science clear to the people who need to act on it.

As Director of Data Translation, she leads our proof work: turning research and data into evidence that regulators, investors, buyers, and teams can understand and use.
4 Critical Areas For Business GrowthA New Breed Of ConsultantBuilding A Sustainable Competitive AdvantageConnecting Business Performance To People
The Difference
Our ProcessOur StructureCurate Your ExperiencePoints Of ViewContact
Working With wYrks
Meet Our Leadership TeamBusiness Sectors We Work InTestimonialsOur Portfolio Of Work
Experience
Strategic AlignmentBrand AuditsGap AnalysisProduct & Service Ideation
Purpose
Friction AuditsBusiness Systems & Structure StrategyCustom Software DesignSoftware DevelopmentSoftware ModernizationA.I. Solutions LabCorporate Culture AlignmentLeadership CoachingM&A Integration
Process
Data AnalyticsData Translation & Story TellingMarket Research & ProbesPerformance AuditsResearch & White Paper WritingScientific Support For Regulatory Compliance
Proof
Communication StrategiesWebsite DesignWebsite DevelopmentSEO & Social Media Marketing
Promise
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wYrks collaborative, LLC

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